Wednesday 20 June 2012

Arizona plans to spread awareness of highway dust storms in a unique way

The state of Arizona has planned to combat it's old enemy in a new way. Summer dust storms,harboobs are quite troublesome for the drivers. These storms reduce the visibility level and also increases the risk of highway accidents leading to loss of property and life.

                                                   (image courtesy:  newdeal.feri.org )

However,Arizona has planned to combat this problem in an interesting way! The state is trying to promote awareness about this problem by conducting a haiku challenge. 

Haiku are micro-poems that contain 17 syllables arranged in the format of 5~7~5 syllables. These poems have originated from Japan but have considerably been popular in other countries too! These micro-poems are short but convey great poetic excellence and meaning. It has been popular among the twitter family too,with increased number of people tweeting these micro-poems under the hashtag #haiku.

Basically the challenge invites the twitter users to tweet haiku about the dust storm under the hashtag #harboobhaiku. This unique idea came out during a brainstorming session conducted on how the social media could be used efficiently to reach out to the drivers! Social media is connecting in a stronger way with the common public and these connections can be efficiently used to bring awareness to the daily life.

Source:

No comments:

Post a Comment